These stories submitted by Debra Kaye will be featured BizSugar's homepage

After a patent battle between makers of a C-clasp that lets kids connect loops of rubber brands to loom bracelets was described in the Wall Street Journal recently, I was... Read More
Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid. Read More
No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message. Read More
Humans are wired for stories – we tell them, love to hear and read them, and look for them in the chaos of the world to feel a sense of order. We communicate these stories by drawing pictures with language and most directly, with images themselves – from cave paintings to family photos, scribbles, Read More
Smartphones aren’t simply convenient communication devices – they have become an integral part of our lives and our culture. The very nature of consumer behavior – we carry our smartphones everywhere – mandates that your business have a mobile presence so you’re accessible anytime and anywhere your Read More
“If companies want to innovate the way successful bold newcomers have, they have to unplug from the constraints of, 'That’s the way we’ve always done it,' and recharge, starting with the mantra, 'Let’s just not do that anymore.'” Read More
It may be alluring to innovate based on trends, but it’s a trap. Those who look to trends to inform their future plans often miss the mark. Copycats find themselves trying to compete on price, as the single distinguishing feature that might appeal to consumers. Read More
Innovation is a word that feels big. It scares us because it signifies dramatic change, and that can be overwhelming to many of us. We also shy away from innovation because it seems reserved for geniuses with special knowledge about complicated stuff. Read More
Like the great innovators, you can learn to ignite thinking that channels lots of new ideas. You can apply your own innate knowledge to cultivate brilliant insights that lead to market-moving products or services. Read More

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!