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Snapchat is one of the fastest growing social media networks, and like any social media network, the updates keep coming! Last week Snapchat launched “3D stickers” – which lets you stick emojis on to moving objects in your Snapchat videos. Learn to use this new feature in this post. Read More

Influencer marketing is the "new" word of mouth marketing and if you're confused about what to do with your social media influencers once you have them, you've come to the right place. In this post I'll share 3 really simple ways to partner with influencers (without creating any content on your own Read More

Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? Because as social media marketers, we are one of the first points of contact with customers both directly and Read More

In 2016 a lot of the chatter surrounding social media trends is around the importance of video content in your social media strategy. But what if you don't have a budget to hire a videographer or video editor? I'll show you a few quick ways to easily create great video content for your social media Read More

What does Instagram's new algorithm mean for you brand? Many marketers are freaking out! In this post I'll detail what you can do to stay ahead of Instagram's new algorithm change. Read More

a lot is said about social media and marketing to consumers, but what about the relationships you have with other businesses? Here are a few simple ways you can strengthen B2B relationships with social media Read More

Everyone will tell you one of the best ways to see growth in social media marketing for your business is to use hashtags. What they don’t mention is that utilizing the right hashtags for your business is essential to attracting your core audience (and not just randos browsing the internet). But how Read More

Every social media campaign, contest or giveaway is different. And as everything else in social media, success is dependent on many moving factors - an even further, these individual factors differ per business. Although this sounds like an absolute headache, there are basic building blocks to ensu Read More

Snapchat has recently allowed businesses to create custom on demand geofilters! This is a great opportunity for brands to surprise and delight guest and customers while at the same time building engagement and relationships, flexing the brand’s creative muscle, and adding a fun value. Snapchat cust Read More

One difficulty of social media marketing is finding content that relates to your consumers, your brand, and actually drives the right traffic and engagement from your social channels. B2B companies face the extra challenge of having highly niched audiences. In this post I’ve outlined 6 B2C inspired Read More