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Businesses big and small are realizing the huge benefits of social media marketing and its increasing importance in the race to stay relevant and attract new customers. Learn 10 key benefits of social media for business! Read More

Influencer marketing seems to be all the buzz recently. Leveraging your audience is the best way to get the word out about your brand! Let's talk about a few key points to help you win at your next influencer marketing campaign. Read More

There are general social media mistakes we all know to avoid (like buying followers). But there are many other social media blunders to steer clear of. Are you making any of these 11 common social media mistakes? Read More

Hashtags are a little misunderstood in social media (from a marketing perspective). Since virtually any word can become a hashtag, knowing how to use hashtags in your social media marketing effectively can get a bit confusing. In this post you'll learn to use hashtags for more social media growth a Read More

Social media engagement has been in the shadows as a goal and metric, but it seems that in 2016 audience engagement gets to (finally) shine! Here are 8 steps to increase your social media engagement Read More

What can you do when you're engaging live from an event, not near a computer or just not a graphic designer? Creating social media graphics on the go can be super simple with the use of a few apps. Read on to discover my favorite 3 apps Read More

As we wait for an Instagram business manager to analyze the performance of our Instagram accounts, here are a few replacements for Iconosquare's Instagram analytics tool Read More

A picture is worth a thousand words, but the caption makes you click through - and click throughs are kind of all that matters to anyone selling a product or service. Learn how including power words in social media marketing can improve interaction and conversions Read More

Pinning a post on your social media channels is a great way to bring more visibility to the specific post, making pinned posts a simple, excellent social media marketing opportunity. In this post you'll earn how to pin posts on Facebook, Twitter, LinkedIn and Google +. Let's get started! Read More

One way to avoid annoying your audience with old posts? Try publishing posts with ends dates on Facebook! Read More