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Multi-channel marketing promotes the belief that you must be where your customers are, it may be anywhere– be it website, retail stores, mail order catalogs, direct mail, email, or mobile, to help them purchase your product or service via the channel of their choice. Read More

Playing the role of a decision maker is not a matter of joke. A wrong decision may land up causing considerable financial as well as reputation loss to a company or a brand. Understanding the gravity of the situation, Blue Mail Media, a well-known marketing vendor have come up with tips that will h Read More

Watching potential customers click away from your website is indeed a pleasant sight for any marketer. To prevent such happening and to retain visitors for additional minutes, companies are increasingly heading towards the online chat sales channel as it allows them to directly interact with potent Read More

Today, mobile has become the widely chosen medium through which people consume content. But, for many reading on the mobile web is often a time consuming, inconvenient and frustrating experience.
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The proliferation of multi-channel platforms has made it easier for marketers to reach, stay connected and engage with their customers and prospects from anywhere at any time.
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Being the widely chosen internet marketing tool for business, email marketing enables business owners and consumers to stay connected, attract higher response rates and more positive responses quickly and at a low cost.
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Even after all the efforts you have put into making your email campaign a hit, you are still not getting satisfactory results from it. In such a scenario, series of questions may arise in your mind.
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Today, small or large, companies of any size has a separate budget allocated for its marketing activities as because they very well understand the need for promoting their product, service, and offerings to potential customers.
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The sales department is a vital part of an organization as the revenue earning depends on how much you sell. If you are a sales person then, you very well know that selling is not a matter of joke and how difficult it is to turn prospects into sales.
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As every busy workweek grinds to halt, marketers are left to face the Friday challenge. Every veteran marketer will tell how driving conversions on Fridays can be like watching grass grow.
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