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How can you attract customers who haven’t engaged with you in a while? How can you make your business seem fresh to them again? One way is through triggered emails. Read on for how to use triggered emails to help breathe new life into old customer relationships. Read More

What’s the hardest thing about email marketing? For me, it’s not the building of lists or the creation of compelling campaigns. The thing I struggle with the most is the analytics. They suck me in and waste my time.Let’s dedicate 2015 to becoming more efficient, more strategic and more productive. Read More

Find out how video can increase your campaign visibility and get tips on how to embed video in your next email campaign successfully. Read More

The holidays may seem like a distant memory. But putting the holidays behind us might just be the biggest mistake you make this year. So what have we learned from the holiday sales period? Read More

Email is used by audiences across the globe and companies are wise to take advantage of it. Email campaigns are much more cost-effective than traditional mailing campaigns and offer direct click-through. Today’s market is saturated with competition and advertising, making it especially important th Read More

A new year means a new list of promises you will make yourself. But when it comes to email marketing, the new year should be an opportunity for every marketer to evaluate their practices and make a concerted effort toward future improvement. What are your email marketing resolutions for 2015? Let u Read More

Do you ever find yourself playing the sales blame game when sales figures don’t quite hit target? Playing the sales blame game is a dangerous business. As a marketer, the buck stops with you. It is your job to drive change. How have you re-invented your business to stay relevant and keep the cash r Read More

The best marketing will help your customers solve problems. Don’t wait for them to work these problems out by themselves. If you are struggling to sell certain items, perhaps you could inject a little more usefulness into your campaigns. Read More

Social media and email marketing campaigns are becoming the new normal, replacing traditional print, radio, and television ad campaigns. Studies show that 80 percent of marketers use email to promote their goods and services, and 88 percent of American companies will use social media to do the same Read More

A/B testing allows companies to test their email marketing messages in real-time, seeing which elements work and which are unsuccessful. That makes it one of the most valuable ways businesses can improve their email promotional efforts. Here are seven reasons why you need to start A/B testing today Read More