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The first place you should always look to increase revenue is by selling more to existing customers or clients. Not chasing new ones, prospecting or pursuing new partnerships. Here's how you can cure low sales by increasing the lifetime value of a customer. Read More

"Viral campaigns" don't just happen. In fact, they're usually incredibly expensive. Here's why you can't "go viral" (and what you can do instead). Read More

Facebook marketing looks easy. But in reality, it's incredibly difficult.

Because simply adding fans isn't good enough. And "engaging with your audience" doesn't pay the bills.

Here's why, and the 3 mistakes to avoid. Read More

Media companies aren't going broke because of competition or disruption. They're going out of business because of the stupid decisions they're making. Read More

The best way to grow your medical practice is consistently generating new demand. But you can't rely on one individual tactic to do it for you. Here are 5 shortcuts to get new patients for your medical practice in record time. Read More

Everyday a new shiny object pops up in digital marketing that people obsess over. But like QR codes, most marketing fads are worthless. Here's why. Read More

Here are 4 key SEO trends impacting your business. These SEO trends aren't obvious, but they have the potential to lift up your business or wipe you out overnight. Read More

Every day people discuss which marketing tactics they should or shouldn’t be using. But here’s the problem: They’re asking the wrong question. This is why. Read More

If your website isn't good enough, then it will undermine all of your online marketing efforts. So here are 3 common website mistakes that are killing your business, and how to fix them. Read More

People struggle with losing weight because of some very basic reasons. Here's why that's exactly like the marketing process, and how to fix it. Read More