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Your social media presence is a byproduct of your company.

So an average company will have an average social media presence.

Because most of your time is spent reacting. Responding, answering, replying and acknowledging.

In contrast, the best corporate social media examples are proactive. Read More

Online, there are certain "tells" that aren't obvious to most. But if you know where to look, you can quickly uncover the truth. Here are three social media mistakes that could make you look like a rookie. Read More

Every company has limited resources. And these limited resources can only be stretched so far. Here are 3 pieces of bad advice that you need to watch out for, and how you can protect yourself. Read More

Social networks go in and out of style. Fortunately, you don't have to keep up with "what's hot". There are underlying principles you can use -- on any social network -- to get more fans, increase engagement and ultimately drive sales. Read More

It's difficult to track the ROI of social media. But that doesn't mean you can't sell with it. Here are a few simple ways you can measure social media sales. Read More

Many Las Vegas hotels made this one mistake, and went out of business. Find out how to increase sales and avoid making this one drastic error. Read More

Social media can give your company many different benefits. But it can’t sell directly. Here are three things you should do instead. Read More

Updating Twitter once a day, or ten times a day doesn't make a difference.

These micro, tactical decisions might help a little. You might get one more click, or one more follower.

But it's not going to move the needle from unprofitable to profitable.

Success in social media hinges on your Read More

Here's how you can use social media for online business development and build your business - even if you're a nobody. Read More

New media has changed the way we interact and communicate.To understand and adapt to these changes, "social media experts" popped up to help organization's evolve their marketing communications accordingly. Read More