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In order to engage potential buyers we need to have compelling landing pages that will entice them to want to take the next step with your company. Zerys.com published an Infographic.. Read More

Every business owner faces the dilemma: do I hire an employee or do I outsource my marketing? Each has their pros and cons. Many business owners find that when they are first expanding, outsourcing their marketing makes more sense than hiring because of all the benefits that come with hiring a Mark Read More

Your website is the most important marketing tool, do you want to look cheap or second rate? Free websites, like Wix are bad for business. Here's why. Read More

Are you struggling with your content marketing strategy? The key to content marketing to generate traffic, leads and sales is to create articles, blogs and posts that get shared. This study shows what gets shared the most - and where. Check it out! Read More

Customer Testimonials help us overcome one of the biggest hurdles small business owners, coaches, consultants and service providers have to overcome in sales and marketing: trust. If prospective clients don’t trust us, they won’t do business with us. Period.

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As humans, we suffer from what I like to call “instant gratification syndrome”: we want what we want, when we want it- and that includes business success. I’m going to give you a cold hard truth about marketing. Are you ready? Read More

Small business owners waste billions of dollars every year on bad marketing. Before you spend another dime on your marketing version of Russian Roulette, check out these 5 absolutely urgent truths every entrepreneur needs to grasp when marketing their business:

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Anyone who deals with customer relationships knows we are missing out on valuable customer information and insight if we don’t integrate our non digital and digital data.Why is integrating digital and non-digital customer data so daunting? Read More

Not surprisingly, top initiatives among marketers include increasing loyalty (91%), increasing long-term engagement (77%), and maximizing customer relationships (72%).

But what was surprising… the majority of marketers were more inclined to adopt basic strategies to achieve customer retention ov Read More

A Press Release can also get the attention of the media, reporters, buyers, investors and even clients. When done right, it’s a worthwhile strategy for small businesses. Read More