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If you're about to hire a PR firm, you want to do your research. Know when to hire a PR firm, questions to ask, and what public relations can really do for your business.

To make your partnership with your (almost) new public relations firm, outline a clear plan of attack for these 4 criteria.
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In the world of retail, the print catalog has always been a standby. But, they're expensive and sent to a broad list of people, who throw it in the trash.

Enter the new digital, social catalog of 2013. Read on to discover how you can create your own innovative, green catalog.


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Creating your own content is one of the best ways to connect with your audience, increase engagement, and improve SEO.

Read on to discover 5 ways to improve your content marketing in less than 10 minutes.
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While logos are certainly an important aspect of creating brand recognition, what happens when people already recognize your brand?

Below are our tips for creating a stellar logo to last for the long haul--and tips to go beyond it once your brand has national awareness.
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While Pinterest, Twitter, Facebook, and the like all fall under the umbrella of social media, using each platform requires an individualized set of tricks and tips.

Below, we're dishing on proven tips for creating alluring, yet highly effective posts on each social media platform. Read More

This week, the royal baby was all anyone was talking about.
Below, we've taken the best and worst real-time marketing stunts. We'll detail what real time marketing is while also focusing on the do's and don'ts of real time marketing using images and posts from brands on the #royalbaby.
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With the onset of Facebook Fatigue and the release of Instagram Video, the landscape of social media is drastically changing.

Keep up with the social media trends, and discover five topical changes in social media that will affect your garden business this year. Read More