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Everyone knows that it’s cheaper to keep an existing customer than it is to acquire a new customer. But did you know that a new customer who just moved into the neighborhood will spend alot more money during that first year in town than an existing resident? And did you know that there is a short Read More

Every great business should be governed by a set of rules and laws that they follow.

As the owner of your business, you largely create these sets of laws and principles. These may take the form of your customer service promise, your employee code of conduct, and how you as a business owner oper Read More

Google has confirmed that there’s a hidden benefit to having authorship status: If a user returns to the search results after reading an author-tagged search result for a certain period of time, Google will add three additional links to similar articles from the same author below the originally cli Read More

pitching a story to local media takes more skills than just simply emailing the newspaper editor a press release. In order to successfully pitch your story to local media you need to put the same energy and thought that you do into running your business into effectively gaining media coverage. Ther Read More

It’s funny how people are so careful to preserve their reputation in real life, and then go and act like buffoons online. Your reputation is your reputation, it doesn’t matter if your in person, online or on the phone. The way you behave should be the same across any medium. That goes for people Read More

If you’re not ready to get your PHD is SEO and still don’t have the funds to hire a pro, below is a quick and easy tactic for you to find quality and relevant links for your website. Read More

It’s easy to get fired up about a great business idea, an opportunity that just “fell in your lap”, or that eureka moment that stuck you 3 o’clock in the morning on your way to the bathroom. Everyone’s felt it in one form or another, that burning feeling that your life is about to change. Read More

For most people, especially small business owners, trying to figure out Search Engine Optimization (SEO) is like trying to solve The Rubiks Cube.

Google uses over 200 factors when determining the ranking of a web page for a particular search query. Unless you’re doing SEO as a profession, there Read More

Conversations are happening online 24 hours a day, you or your business may be mentioned in some of those conversations…..some good, some not so good. It’s important to keep your ear to the internet and be on the ready to respond when someone mentions you or your business. Not only is it good for Read More

Trust is the most important factor in selling to a new customer, especially when you’re running a small online business. One of the most unappreciated elements of marketing strategy is the building of trust and credibility; most of the time small business owners simply focus on making their product Read More