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One of the hardest challenges is competing with nationally recognized franchise chains in your industry. They often bring with them decreased operating costs, group purchasing power and streamlined marketing campaigns. Read More

Are you still giving out boring business cards that look like something your accountant designed for you? If so, it maybe you should get with the times and create a new business card for your business. Read More

What is Open Rate? When you send out an email via an email marketing service like Mailchimp or Constant Contact, they include alot of great analytical data that tracks what happens with each email you send. One of the metrics that they track is the email's Open Rate. The open rate is exactly that Read More

I wanted to introduce you to a lesser known, but awesome service called Crashplan that will not only let you backup your files to their servers "The Cloud", but also lets you automatically backup your files to your own storage device, like an external hard drive. Read More

Customers are the lifeblood of any business, without them you actually don’t have a business.

Every business dreams of having enthusiastic customers, ones who look for any opportunity to spread the good word about their business and it’s excellent service. The question is, how do you turn your Read More

How well is your website performing for your business?
I’m not asking how nice it looks, i’m asking how well does it perform in the way it’s supposed to perform….as a tool to attract and gain new customers. Read More

I'm a big believer in being responsible for your own life and the results you get from it, but I also know that sometimes things happen in business that are hard to control. A mistake made years earlier when you were first starting your business can catch up and bite you in the rear. Maybe it was Read More

I’m sure by now you’ve heard about making calls over the internet, or the official term for it, Voice over IP….or VoIP for short. From Skype to Gmail, it seems like VoIP communications are everywhere.

The questions is, is your business ready to make the switch from a traditional telephone servi Read More

Are you building an email list for your small business? If not, you're missing out on a great opportunity to strengthen the relationship with your customers. Done right, email marketing can be a powerful tool in your marketing arsenal. Read More

What is a SWOT analysis> It's a strategic tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats of a given situation such as a project or business venture. It's usually presented in a matrix format, like the image below, but can be written out anyway that makes sense for you. Read More