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In the SmartCompany 2014 Small Business Technology Survey 56 percent of small to medium-sized enterprises reported being reluctant to use a CRM. The overall trend does still show an increase from 36 percent using CRMs in 2013 to 41 percent in 2014. That indicates that businesses are increasingly ha Read More

LinkedIn is THE social network for B2B, right? Which makes it THE place to be as a project management influencer, right? But there’s more to achieving LinkedIn PM fame than meets the eye. It’s not the same deal as becoming a project management influencer on Twitter, for instance. Read More

The phrase small business accounting has long been known to strike fear into the hearts of many entrepreneurs. If the thought of keeping track of invoices, receipts, and other financial documents makes you cringe or, worse yet, rue the day you put on your entrepreneurial hat and started your small Read More

You have a tight budget, are tight on time, plus you’re a small business, you see or talk to your employees pretty much every day. There’s no need to over-complicate that all by adding formal human resources or an HR software into the mix. Those are all just for bigger companies that need to organi Read More

Knowledge bases. Yeah, I hear ya. It’s not the most exciting part of your business, is it? People don’t rave about knowledge bases on Twitter, or center their purchasing decisions on how good your FAQ is, but don’t make the mistake that other businesses do Read More

Just because we have the tools to make marketing automation fit around our busy lives, does not mean we can leave them to it. Sure if you don’t want to come across like a robot, churning out posts, articles and emails day after day then go for it. Most of us would like to appear human, surely that Read More

The second of our Twitter Chats where we talked integrations and add-ons with Xero and Quickbooks plus a host of QBO unconditionals and some random developers who popped in for the chat. We covered many topics relating to integrations, add-ons, life and more. Have a look through the chat let us kno Read More

This article about the Top Ten Influential Women in Marketing on Twitter was a tough one to write, not because of who to add, but because I had to choose who to leave out. In the course of my research I found so many amazing business ladies who know their marketing stuff. Here are my top ten (I cou Read More

Replacing an employee who has quit or been fired is a process that is both time consuming and expensive. Not only are human resources managers responsible for identifying and hiring suitable replacements, but they are also expected to manage the process of onboarding any new hires. Read More

More technology means more access to clients, more potential for growth, but much more complexity in how we build business to business and direct-to-consumer leads. We can try to close our leads following our natural instinct for sales. Coming up with the perfect email when the inspiration hits us. Read More