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Whether or not you think your start-up is a great idea the cold hard truth is that 90% of technology start-ups fail. Even power house companies, such as Facebook and Twitter, have gone through rough patches and have had to redesign their site in order to keep users interested. Read More

International consultant Jeff Bullas talks to Business.com about using social media to raise your business's profile and build your brand. Read More

Starting a small business is a challenging task and just keeping on top of the day to day management can be enough for many people, but attention to a few little details that may seem unimportant at first can help create a professional image for your business. Read More

Sales are the lifeblood of small business. You’re not making money if you’re not making sales – it’s as simple as that. However, a lot of different factors go into that sale, the overarching one being marketing. Read More

Social media is hugely important to a business plan in the modern information age, but it doesn’t do you any good to engage in it with no idea as to what you want to accomplish when posting. Read More

For a lot of small business owners, hiring that first employee is a huge step. On the positive side, it usually means that you’re encountering demand you can’t fulfill on your own and that you've engaged an opportune marketplace. Read More

I can recall once being out for drinks with some business acquaintances and we started spit-balling rapid-fire start-up ideas, many of them pretty funny. A couple were actually too good for the game and people were penalized for shouting out an actually viable idea. Read More

As any savvy shopper will tell you, products and brands have personality. When a company chooses messaging and packaging, it’s making a deliberate decision about the personality, the brand, and product is portraying and what kind of customer it’s appealing to. Read More

Here’s a bit of hilarity to brighten your day. Central Desktop’s newest infographic highlights eight types of agency clients. From The Intruder to The Arsonist to The Ghost to The Henchman, all the stereotypes are covered. Read More

We all fall into bad habits from time to time, often without realizing it – unless you have especially candid coworkers and friends. Let’s save aside the more extreme cases that routinely get mentioned; often these aren't habits at all, but rather conscious choices to be a terrible employee. Read More