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In the age of micro-blogging social media sites like Twitter and Facebook, is blogging still an effective way for hotels to reach out to guests? Absolutely. Although tweets and posts are a great way to instantly connect, blogging is an essential tool for story-telling. Read More

Blog comments suffer from a bad reputation nowadays, with many popular blogs disabling them all together.Comments are often a space for spam, trolls and cyber-bulling, all of which are a pain for bloggers to moderate. However, comments themselves are visible evidence that people are actually readi Read More

Sharing pictures and videos on Twitter has always been a clunky process. Apps like Twitpic and Twitvid make the process simple by allowing video uploads through cell phones available instantly to share on Twitter. No doubt you have visited these sites briefly while browsing through Twitter. Twitvid Read More

What have you stumbled upon lately while surfing the web? Chances are you’ve used StumbleUpon to find the latest viral video, picture or funny article. You’re not alone: as of August 2011, StumbleUpon drove half of all social media traffic, surpassing Facebook. It also boasts 20 million users who s Read More

Have you visited Foursquare’s website lately? Many use the service solely for checking in and unlocking deals via mobile phones. This is a fun way to discover tips and specials about places you have visited but previously did not offer much in terms of discovering new places. As of November 15, 20 Read More

Welcome to the world social travel. Traveling the world has never been so uncomplicated, with so much information at your fingertips on the web in the form of social travel sites. These sites can do everything from helping you meet new people to travel with, to booking your flight, car rental and h Read More

Music lovers can celebrate because Google Music is finally here. It has actually been available since May, 2011 as Music Beta by Google but required an invite to use it. The online music streaming service is now available to everyone and the greatest part is its still free, at least for now. For th Read More

Remember Polaroid cameras? They provided instant gratification to users in the form of printed photos you could immediately enjoy. iPhone application Instagram honors Polaroids in its logo and echoes a similar method of instantly editing and sharing photos on social networks.

Instagram Read More

Early last week, I stumbled upon an article about the launch of a free private social network, Nextdoor, which is made for neighborhoods across the country as a way to keep in touch with those who live closest to you. With new media progressively moving toward more customized, centralized and local Read More

Although social media marketing is now an essential element of today’s digital media mix, many businesses still can’t figure out how to measure their program’s overall impact. If this sounds like you, it’s time to look beyond the tantalizing numbers of fans, followers and subscribers, and to start Read More