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With over 10 million registered users and 500,000 claimed business pages, Foursquare has earned a spot as a one of today’s most prominent social media platforms. Now, at the brink of its success, the location-based service is moving up to the next level of competitiveness with a new self serve mode Read More

With social media at the forefront of Internet marketing, the success of an online article has become largely based on the number of shares it receives. Unfortunately, due to this constant craving for re-tweets, “Likes” and reposts, many website owners have lost sight of their site’s appearance, si Read More

Twitter announced on Thursday that it will be rolling out and testing a new phase in its Promoted Tweet service, allowing a select group of businesses to run informative tweets directly into followers’ timelines.

This new initiative is a major move for the popular social network, especially cons Read More

With 48 hours of video uploaded every minute, there’s no denying that YouTube is by far the largest video platform online today, but that doesn’t mean that it is the only or even the best option for your recorded footage. It’s time to broaden your online video sharing horizons to the creative alter Read More

Foursquare now has over 10 million registered users, sees 3 million+ check-ins a day and works with over 4,000 claimed businesses. With stats like that, I have to ask, “Has your business checked-in?”

When Foursquare launched in 2009, claiming a business page felt like an impossible feat for smal Read More

There’s no denying that social media has become a major marketing tool in today’s tech savvy society, yet so many businesses are still not taking advantage of the branding capabilities of these popular marketing platforms. From Facebook to Twitter, social media gives businesses the unique ability t Read More

After presenting at a recent HSMAI LAX workshop, I found that despite hoteliers’ past lag in social media adoption, they are now catching onto the latest online trends and checking into location based services. But after claiming their page, the next question became, “What kind of deal should my ho Read More

Nine months after the launch of New Twitter, the popular social network is finally preparing to completely eliminate the old platform and force users to switch over to the new updated version.

Before last week, Twitter gave users a choice to either move into the new version of the network or sti Read More

The story of Pizzeria Delfina is an oldie but a goody about a small business in San Francisco that fought back against Yelp reviewers who, in their opinion, were abusing the platform. The pizzeria owner’s frustration with Yelp stemmed from her inability to have any say in the matter, since the plat Read More

Every day businesses are constantly on the hunt for more “Likes,” followers or check-ins, and although these stats are important, this obsession with numbers oftentimes causes account managers to overlook one very important social networking element… photos! I’m not saying that you should hire a ph Read More