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If you use any redirects on your website, this information requires your attention. Nowadays, SEO specialists are implementing different approaches how to manage the redirection of URLs. Pointing one link to another is one of the most popular problems that often require to be solved. In this articl Read More

Remarketing is an effective channel for online promotion, but it is important to understand how to use it properly. Read here about the most popular mistakes. Read More

“Bread crumbs” is an unusual name of the navigation chain which can be presented on a website to improve its usability. This is a simple functionality, but many merchants don’t know all its advantages. Read here to discover more. Read More

The most popular classification of search queries suggests their division into “Do”, “Know” and “Go”. The main problem is that most of the queries do not lead to sales, and it is absolutely logical. Let's learn some more about them. Read More

Needless to say that email marketing is one of the most effective channels which allow delivering the necessary information to customers and increasing sales. But it is only possible if you know how to do this. Any email campaign can crash and have a long negative influence due to improper organiza Read More

E-commerce market has intense competition and the reality is that competitive companies are just one click away. Moreover, the situation is changing so fast that weak online stores may become more powerful in the short run, so if a merchant wants their store to survive they must always “keep an eye Read More

301 and 302 redirects have similar functions and are used by webmasters for approximately the same purposes. But they can have a variety of interpretations for the search engines, and because of this an online store needs correct implementation of redirects. Let's take a closer look at how and when Read More

Product packaging and wrapping are used in logistic processes to deliver products safely and without damage. But this service may perform a much wider range of functions and even help to boost sales and build customers’ loyalty. Let's review some ideas to make the topic clearer. Read More

An influence of positive reviews and comments works great and helps online business a lot. But negative reviews are often perceived as evil and something that will prevent sales. Further, we will try to understand whether or not negative reviews are so dangerous. Read More

You might be surprised but, despite blogging being very popular, there are a lot of online stores that don’t have their blogs. Some advantages are described in the article and may bring new ideas of the blog usage in e-commerce business. Read More