The distinction between what’s media and what’s marketing is eroding. The inevitable result is a convergence and integration of the two – even if the business models required to support such evolution haven’t emerged in the same way.
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These stories submitted by KEXINO will be featured BizSugar's homepage
The Inevitable Convergence of Media With Marketing
Posted by KEXINO under MarketingFrom http://kexino.com 4291 days ago
Sales Lead Nurturing: Keeping Prospects On The Boil
Posted by KEXINO under SalesFrom http://kexino.com 4297 days ago
Lead nurturing is the process of building relationships, reputation and trust with sales prospects in ways that are consistent, timely and relevant.
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Why Your Company Website Isn't Working
Posted by KEXINO under MarketingFrom http://kexino.com 4310 days ago
Is your company website working for you, or against you? Simplify and optimize content and design to increase traffic and lead generation opportunities.
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A Company Blog: Your Top Marketing Priority For 2013
Posted by KEXINO under MarketingFrom http://kexino.com 4351 days ago
The single biggest marketing tactic a business can apply is creating a company blog. So why are there still so many companies without one?
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If you don’t make your customers’ purchasing experience an easy and pleasant one, don’t be surprised if they go and find a company that does.
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Your Business Communication Sucks
Posted by KEXINO under MarketingFrom http://kexino.com 4389 days ago
Customers have changed, yet many companies are using business communications tactics dating back from a century ago. How's that working for you?
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Marketing To Your Ideal Customer? Careful What You Wish For
Posted by KEXINO under MarketingFrom http://kexino.com 4397 days ago
Rather than focus everything around a solution-driven proposition, try extending your marketing and lead-generation efforts around creating greater awareness to the factors that contribute to the problem.
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The Unpredictability of Customer Predictability
Posted by KEXINO under MarketingFrom http://kexino.com 4404 days ago
How much longer are consumers going to allow manufacturers to set the rules fo sales, service and support?
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Business Value: Fake It Until You Become It
Posted by KEXINO under MarketingFrom http://kexino.com 4410 days ago
If you can't be confident, passionate and enthusiastic about your business value proposition, then how can you reasonably expect anyone else to be?
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What Does It Mean To Do Business With Your Business?
Posted by KEXINO under MarketingFrom http://kexino.com 4417 days ago
The challenge you have today is not simply making a case for social media. It’s that people are becoming connected and, as a result, their expectations, preferences and interests change.
The question is can business change along with it? Read More
The question is can business change along with it? Read More
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