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Humans are unrivaled as the most complex and important component of any business.

We are the creators of ideas and are able to make them a reality in the world of commerce through a collaborative effort. Yes, of course, we can get things done on our own, but scaling a business requires a joint e Read More

Around the world, businesses are the ever-present lifeline of small and big economies. However, even success comes with long hours and significant investment in money and energy.
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A product strategy can help you understand your place in the market and develop a product that can thrive in your niche. Read More

Do you feel like the productivity of your workplace is not as high as it could be? That may be because your workers are just not motivated enough. However, you will be glad to know that there are plenty of ways to boost your employees’ motivation and here are just some of them. Read More

Want to improve your user experience, work faster, and eliminate waste? Learn how to get started with Lean UX, its process, and a super-practical case study. Read More

Renewed dedication to in-depth research and quality writing can boost the image of listicles and increase page views and website traffic. Read More

What is a media relations strategy?

By definition, a media relations strategy is the calculated deployment of media to tell an organization’s story. It is the process of figuring out a message and distributing it to the right media sources so that you can reach your target market.
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Live chat offers a range of benefits to businesses in virtually every industry. It’s no longer just a support channel and it’s certainly no longer just for B2C. Live sales chat can significantly impact your ability to increase revenue and achieve financial targets. Here are 4 ways to dramatically i Read More

Brand strategy consultant Melinda Livsey introduced this familiar yet underutilized term, “process”. I’m not meticulous, I’m not a perfectionist, so I’m not into documenting anything. For a system to function, the process must be clearly defined and recorded and implemented. So I gave it a go. Read More

If you run a business, you’ve probably considered switching to a remote workforce. Why not? There are plenty of proven benefits for both you and your employees. That’s not to say there aren’t some challenges.
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