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Most “city pages” stink more than a pig farmer’s overalls. Even if they rank well, they usually don’t compel anyone to call. The content is stuffed with the name of the city, but it’s boilerplate otherwise. To would-be customers it’s just lip service from a company that seems desperate for busin Read More

Eventually, even the most creative content marketer feels drained. We start thinking of content in commodity terms: If I fill this many buckets full of words, I will have justified my paycheck for today. We churn out content that adds to the mountain of commodity content, instead of writing engagin Read More

Want to manage Instagram more efficiently?

Looking for new tools to improve your Instagram marketing?

In this article, you’ll discover five tools to help you manage your presence on Instagram and grow your community. Read More

When it comes to website optimization, speed makes a huge difference. It doesn’t matter what performance metric you’re looking at – on-page engagement, social shares, revenues, search rankings – you name it. If your site is slow, you’ll have an extremely hard time achieving it. Read More

It’s silly how competitive an email inbox is. Brands of all kinds are fighting for a precious few seconds of their subscribers’ attention. And they’re not just battling other brands: They’re competing with moms, bosses and the babysitter who flaked out at the last-minute. Those that are successful Read More

As content marketers, we need to be in the business of storytelling if we want our content to resonate and inspire. As Shane Snow, Chief Creative Officer and Co-Founder of Contently, said during his session Create, Connect, And Optimize Through Storytelling: The New Formula For Content Success at t Read More

The online business landscape changes at a blistering pace and it is up to entrepreneurs to stay up-to-date with the latest tips, tactics and techniques if they want to stay ahead of the game! Events and conferences are the perfect way to blend work and meeting new people, but sometimes it can even Read More

Unlike large corporations, small businesses have to make the most of the limited resources and manpower that they possess. It takes determination and an entrepreneurial mindset to achieve more with less time, less money, and fewer employees, but the best way to get the most out of what you have are Read More

If you think SEO and social media are two different sides of a coin, then it is high-time you unlearn your basics. If you really want to excel in digital marketing, then you got to unlearn and relearn time and time again to stay updated with the ongoing trends. Content marketing, social media, and Read More

Interestingly, though, email marketing budgets have hardly shifted in that time, remaining around 15% of overall spend. Read More