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This post is about the practice of writing.

It’s about developing habits that make it easier to sit down and write well.

It’s about finding simple ways to make your writing a whole lot better … whether you’re writing a sales page, an email, a blog post, or a social media update. Read More

Do you advertise on Instagram and Facebook? Wondering how much to budget for each platform placement?

In this article, you’ll learn how to use Facebook’s split test feature to reveal how best to distribute your ad spend on Facebook and Instagram. Read More

Optimizing your sales process can improve your sales effectiveness and help your team close more deals. Here's how you can optimize your sales process.
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We continue our Blogging Breakthroughs series with Krista O’Reilly-Davi-Digui, who has a blog called A Life in Progress.

Krista knew nothing about setting up a social platform. But she overcame procrastination and fear to show up regularly. Read More

NEW YORK — Tips and tricks for working more efficiently in the Google Ads and Bing Ads web interfaces and desktop editors was the topic of conversation at a session during SMX East this week. Speakers Julie Friedman Bacchini, President of Neptune Moon LLC and Ted Ives, CEO of SEMCopilot highlighted Read More

An actionable process library is a game changer! We explore how you can build a process library to boost performance in your business. Read More

Search is changing, but search marketing is alive and well. We have to meet the challenge of new complexities, and that's why Moz and STAT are teaming up to double-down on search analytics. Read More

Augmented reality (AR) and SEO don’t often appear together. Yet they are more closely linked than you may think.

Augmented reality apps from Yelp and Wikitude are already providing geo-location AR experiences, offering consumers a new, augmented window on the world around them.

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Google recently informed site owners that changes were made to the way Search Console tracks certain sets of query data. Read More

As social marketers, we’re always looking for new approaches to identify and reach likely buyers. Which social networks do our likely buyers use most? What kind of messaging and CTAs will resonate with them? What do they care about, and how do your brand’s offerings fit into that equation? Here’s h Read More