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Here’s why people struggle to grow their social media audience. And what to do instead as told by Brian D. Evans, founder and CEO of Influencive. Read More

If you are still pitching guest posts, please don't follow these examples. Some of the worst guest post pitches I have ever received all laid out for others to see. Read More

Should you repurpose your blog content? According to online marketing influencers, Crazy Egg and KissMetrics Co-Founder Neil Patel, as well as Moz Co-Founder Rand Fishkin, you should—but you should do so with care. Read More

Perfect example of what happens when you use black-hat link building methods. Watch as a competitor outranked me with such techniques for a short time before dropping out of existence. Read More

Purchasing a franchise can be one of the best paths to owning a business -- but don’t get lazy. Entering into a franchise agreement does not mean you are purchasing the yellow brick road to profitability. Being a part of a franchise also does not alleviate you from your duties as an entrepreneur. A Read More

Ann Smarty shares her method of using questions to increase landing page conversions. By asking a simple question, you get readers to think and likely convert. Read More

I did not expect this one to get as much traction as it did, but apparently people are finally taking notice of the cannabis industry. Like it or not, marijuana is one of the fastest growing industries in the United States. It's time to take advantage of it by adopting your business to the market. Read More

When I first launched the Marketing Impact podcast, my intent was to provide listeners with a world of information about marketing. I have to confess that I have probably learned more than anyone else. Things I thought I knew about various aspects of marketing are few and far between. In the last t Read More

There are plenty of articles that tell you how to increase conversions by "adding" certain things to your website. This article from Right Mix Marketing talks about things to "remove" from your website that are likely costing you conversions. Read More

Many business owners do not want to face the possibility that their business will be the subject of a lawsuit. However, if you own a business, you need to come to terms that it is a real possibility. There are a number of things you can do to help protect yourself which are discussed in this articl Read More