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So, most people start with Google Keyword Planner.

Then you just end up with the same information as everyone else.

There is a better way to start your keyword research.

And at the same time check what the competition is up to. Read More

This is a long blog posts, about 2,000 words, on all the elements that can be used to create a digital marketing plan for small businesses. Read More

Creating your digital marketing plan is fairly easy once you understand what elements to include.

The hardest part of online marketing is sticking with the plan day after day until it work or long enough to show it needs to be changed. Read More

Google does give a lot of help and produce good videos when promoting their Adwords service.

Taking some time to watch how they want ads to appear and understanding ad rank can lower your Adwords per click cost. Read More

Cheap SEO is one way of shooting yourself in the foot, or rather shooting your website in the rankings.

Clients want SEO at reasonable prices, but rock bottom gets a ton of spam links and little if any customer service.

Never mind SEO: how cheap is your service? Read More

The FUD level coming out of Google is reaching a crescendo. Really at the end of the day it is just more Google bull.

You need links to rank, great content just doesn't do it. Read More

If you have a web site in Ireland and you need a boost in the local results - this could well be what you are looking for.

Get .ie links to your website. Read More

A short description of what is required in a Travel SEO campaign. Everything is hinged around mail lists and conversion - I don't care if I have 1,000's of Facebook fans if I can't convert them by adding to mail list or buying customers. Read More

Have you had a love note from Google telling you about your backlinks?

Here I go through a step by step post to show you how to remove links, submit a reconsideration request, and create a disavow file.

Let me know what you think. Read More

Link building has had to get smarter as Google has become smarter. Build links that will do good and not harm your site long term. Read More