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It didn’t take long for the tech industry to realise that SaaS (software as a service) is synonymous with customer success. That’s because a subscription service is, by its nature, judged for its usefulness by the week, month, or year that a customer makes their payment. Read More

In this article, we’ll explore a number of business models in use today on both a large and small scale, and begin to analyze their strengths and weaknesses. Read More

Google announced several upgrades to both their flight search and hotel search features to aid searchers in finding the most economical options for their trips. Read More

Do you want to use customer endorsements in your social media marketing?

Wondering how to create a persuasive testimonial video?

In this article, you’ll learn how to produce an effective testimonial video to share on social media. Read More

Bidding for jobs can be cutthroat.

Not only do you have to create an accurate estimate of how much everything will cost, but you have to do so as quickly as possible to have the best chance of securing the customer. Read More

Forget about your product for a second.

You can jazz it up, tie it in a pretty little bow and offer it at the best price – But none of this matters.

Even with the best product in the world, your business is doomed to fail if no one knows about it.

Doomed to join the growing number of start Read More

The hardest problem in doing SEO isn’t the algorithm updates. It isn’t having access to the enterprise tools. It’s not even whether or not you have the experience to determine where to focus your efforts. Read More

Only 10 years ago the social media manager role was not even a job or a career. It didn’t exist. Facebook was barely a year old and was still just a way for people to connect to other students online. The term social media marketing wasn’t in the lexicon. Read More

Twitter is one of my top slam-dunk assets for trying to displace negative content in search results. If your reputation has been harmed by some negative content that ranks when your name is searched, a strong Twitter account could be one of your primary resources for pushing the bad stuff lower on Read More

Learn more about these six ways you can get yourself writing a killer blog post in three hours or less. Read More