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If there ever was a three-word phrase that sounded dull enough to be a sedative, it’s business process management.

It’s probably the vagueness that’s so off-putting. Which process? Managed how? Who’s business? In the last chapter, I went deep into what a process is and then why processes are imp Read More

Brands hoping to find lasting, consistent success at content marketing should adopt a "shorter content/less content" mindset. Read More

Recently, Google announced that it was removing AdSense’s three ad unit limit on a page. This decision seems to have been largely driven by a “mobile first” strategy, as mobile sites don’t have the same limitations as desktop in terms of space and user interaction. Scrolling is not as likely a dete Read More

We’ve all had those days where you’re just not feeling it. In fact, one of the biggest challenges when starting up as a remote employee is learning that it’s only natural to have a slight ebb and flow of productivity. You’re only human after all, and the temptation of distraction (especially if you Read More

What is email marketing automation and who is it for? What are the legal requirements if you want to run an email marketing campaign? Our recent webinar guest, Lon Safko, gave us his answers and provided actionable tips on how to automate your communication, and sell more online.


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According to Jeff Gothelf, author of Lean UX book, conversion optimization is about “finding the right mix of value proposition, call to action and price point to convince a customer to take a deeper level of engagement with your product or service.” Read More

Most of us have grown so accustomed to social media being a part of our lives that it seems strange to think about it as a “new” phenomenon — but it is. In less than 10 years, a handful of niche sites catering to small populations have turned into dozens of apps and platforms that connect the major Read More

The most important part of every marketer’s job is their ability to measure the success of their goals or projects. Truth be told, without a way to measure your success, it might seem that your work is worthless, and let’s be real – no one likes to waste time doing work that doesn’t add value. What Read More

When starting a new business whether it be a tech company or a retail store you will have many challenges that you will need to face and conquer. Starting a new business has many challenges on its own but when you’re looking to scale many of these challenges will be new to you and you will be unsur Read More

John Frieda is a brand that is passionate about color. Known for its hair care and color products, the company has launched a new Instagram campaign called #ShadesofMe to inspire its fans with personalized video content around the expressive potential of color.

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