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When Alina Martin took over her father’s small company in 2007 it had been ticking along, growing slowly for several years. The company, Danatec, sold paper-based course materials for corporate trainers to use in safety training of employees. Martin could see that online learning had potential. Her Read More

Ron Tite joins Content Pros to share the sage wisdom he's gleaned from "worrying about tomorrow" as CEO of the Tite Group, including necessary mental shifts in content marketing, simplicity, authenticity, and just making things better one day at a time. Read More

This is the content marketing era…
Every one of us is busy in creating valuable content for our target audience. From my point of view, I intend to create content that can help to solve my customers’ problems. When I produce content, I make sure to add a lot of value so that it can help my custome Read More

I’ve been working with IBM over the past several years on everything from the future of work to cognitive computing to social business to smarter commerce. Most recently, IBM and I have partnered on something a bit more experiential. The Commerce, Mobile and Social team at IBM selected X: The Exper Read More

You may have considered building a tracking URL and putting it in the “Website” field of your Google My Business Google Places page.
You’d do this so that you could see in Google Analytics how many clicks came from people how found you in the local 3-pack (as opposed to in the organic results). Read More

Let’s face it, there isn’t an entrepreneur on this green earth of ours that wouldn’t want to cut down the time they have to spend managing their email on a daily basis. Read More

Your intellectual property sets your company apart from its competitors. Your name, logo, website, marketing materials, and business strategy are therefore amongst your valuable most assets. But are they protected from social media legal risks? Read More

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins Content Pros to discuss predictive marketing insights: how to lead consumers down your funnel and adjust best practices while staying current in the changing landscape of marketing technology. Read More

Yes. Just 5 little words can help you achieve anything. I’ll explain…

5 years ago, I found myself unhappy at my job. It’s not that working is bad. I just didn’t like what I was doing and I needed a change. And I knew if I didn’t make a change fast, I wasn’t going to make it.

And that’s why I Read More

The truth of the matter is that if you’re not willing to push, there will be no movement. However, without a plan the movement will be short lived as you crash into a ditch. Read More