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Google Ads is now giving advertisers the option to pay for conversions when using display campaigns.

Paying for conversions, rather than clicks, means advertisers only pay when someone converts after clicking the ad. Read More

If you want your content to stand out – and up – in the vast sea of content, you need to create something sufficiently novel and useful. You need to invest in research methods that will put you ahead of the pack. Read More

Developing a new product means that your business is counting on it to be a success. Not just because it will drive your business forward and ensure that you’re getting new and excited customers onboard, but also because the product represents your brand. If it’s not a success, it’s going to speak Read More

Heads up: The introductory rate for our Persuasive Copywriting 101 Course is ending today, November 1, at 5:00 p.m. Pacific U.S. Time. After that, we’ll close the course for a few weeks — and when we re-open, the registration fee will be significantly higher.

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When it comes to social media, you get what you give…

2 hours a day can achieve some decent follower growth, 4 hours a day could massively raise your brand awareness, and 8 hours a day? Well, your social channels would be thriving. Read More

“It’s a copywriter’s job to be really, really good at listening, and then make it all sound good.”

That’s very aligned with what Copyblogger has taught for years.

No matter what kind of writing you do, empathy is what allows you to create powerful messages that move your audience. Read More

Impactful SEO is rarely executed by a lone wolf.

You need buy-in for resources. Often from someone higher up.

Say, your CMO. Read More

YouTube is paying top creators to use and promote new features including its enhanced Super Chat, monthly subscription service, and merchandising program. Bloomberg reports that “the amounts range from tens of thousands to hundreds of thousands of dollars” and their contracts “don’t require [creato Read More

Blogging has become synonymous with content marketing strategy. Every single day, millions of people seek information about products and services online and blog posts regularly serve those needs. Read More

Switching to HTTP/2 is a relatively straightforward performance win that significantly improves site speed, so it’s no wonder adoption has increased dramatically over the past couple of years. Read More