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Encouraging customers to give you feedback can be tricky. In today’s digital environment, though, having positive word of mouth online is essential. How do you ask for it effectively, tactfully and in an unobtrusive way? Read More

If there’s one thing we always recommend, it’s responding to your local business’s reviews on Yelp, Google+, and TripAdvisor. A recent study from BazaarVoice now offers up some statistics on just what kind of effect responding to reviews has on potential customers. Read More

Local business owners need to know how to adapt to the ways their current and potential customers are accessing information on the go. We’ve identified three ways that mobile is becoming more important to local businesses, and offer some tips on how you can capitalize on this. Read More