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They live among us; they have conversations with us; they help us in many ways, and can even anticipate our dreams. Yet, they are not humans. We call them Chatbots (a.k.a. Chatterbots), and they might be the real deal for companies wanting to improve the customer experience.
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Is mobile killing the physical store? If you are a retail brand, right now you are probably trying to find an answer to the most critical question of our times: “How can I overcome the challenge of thousands of digital competitors in a global arena?” Read More

When online shopping offers choice, competitive prices and constant availability, why should you care to search for an actual store? What happens for clothes, furniture and design, is even more true for music, movies and books. Their only chance to survive could be the digital customer experience. Read More

Between all day conference sessions, an agenda packed with meetings, and the nightlife, you come out of the event full of new business ideas and insights. Now that we are safe back home, here are the 5 most important things we have learned from SXSW 2016. Read More

Content marketing, search engine optimization, online advertising, mobile app stores: they all rely on the power of keywords. The connection between a brand and customers makes no exception: when you plan your digital customer experience, there are pivotal keywords you cannot ignore. Read More

What if you could ‘hack’ your growth, blending technological knowledge and innovative marketing tactics? This is the essence of growth hacking, a technique designed and developed for startups but useful for any company out there. Read More

Today, ownership is out. Trends show that more and more consumers want temporary access, not permanent ownership. And within this changing landscape, membership-oriented businesses are king.

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Customer-centric approach s a change that requires time and dedicated tools. Smart tools for smart customers. The digital customer journey map is the first and primary tool to deliver amazing meaningful experiences. Read More

In the Age of the Customer, companies have unprecedented opportunities to expand their business. But although it sounds easy, creating digital tools and content that entices people to spend is difficult. Luckily, there’s a surefire way to figure out what works: an A/B test.
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The long way to the top (if you want to rock and roll) starts with the awareness that best-in-class experiences are the key factor if you wish to top the bill. The first step to creating a rocking brand, thus, is to rock your customer experience strategy.
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