It seems odd to need to point it out, but authenticity isn’t easily attributed. It’s generally earned. So why do people out there still push their cause or products as if they’re making a hard-sell tv commercial?
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These stories submitted by Marcana will be featured BizSugar's homepage
Are You a Human Commercial?
Posted by Marcana under Social MediaFrom http://marcana.com 4663 days ago
Brands Delivered Like Drugs
Posted by Marcana under Social MediaFrom http://marcana.com 4755 days ago
Why so few pizza delivery chains have loyal customers, and why so few brands are consistent with message via social media.
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Become a Rainmaker in Sales: A Book Review
Posted by Marcana under SalesFrom http://marcana.com 4777 days ago
How to Become a Rainmaker by Fox is a great book for new and experience sales professionals. Justin reviews the book in post on this week in
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Marcana.com. Read More
Interest vs. Intent: Google’s Keyword Tool
Posted by Marcana under Online MarketingFrom http://marcana.com 4796 days ago
A Google AdWords introduction by way of the Google Keyword Tool: how to understand the difference between interest and intent in keyword research. Intent and interest are two different aspects of available keyword data that are too often hastily grouped into one pot without adequate distinction. JC
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How to Expand Your Social Network
Posted by Marcana under Social MediaFrom http://marcana.com 4822 days ago
One of the most common questions those who are new to social media have is: How do I develop my network? The good news is that it’s easier than you think because you’re already part of many social circles. Expanding
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Agencies: How to Say No to Prospects
Posted by Marcana under Online MarketingFrom http://marcana.com 4826 days ago
The fine art of saying no in sales and project management. Why drawing clear boundaries helps any marketing agency in the long run.
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Flourish or Fail by The Halo Sale
Posted by Marcana under SalesFrom http://marcana.com 4850 days ago
The halo sale is a part of your product and service, your employees and you as a person. How does the halo affect you?
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Minecraft’s Winning Social Strategy
Posted by Marcana under Social MediaFrom http://marcana.com 4858 days ago
Minecraft has created the perfect social media marketing beast by staying true to community principles.
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10 Points From A Sales Professional
Posted by Marcana under SalesFrom http://marcana.com 4871 days ago
Justin McCullough touches on 10 points of interest as a sales professional. Which of these do you agree with? Disagree with? And why?
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Do you give thanks for positive social media?
Posted by Marcana under Social MediaFrom http://marcana.com 4873 days ago
Thanksgiving post: positivity is not much touted in the world of social media gurus with their ridicule-prone ranting. This is one social media veteran with something to say on the dynamics of positivity within the execution of social media communications.
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