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Facebook is my Rolodex: how one savvy professional uses social media platforms to create, deepen and enrich her relationships with media contacts such as reporters, editors and industry analysts. Read More

A conversation with Chief Operations Officer (COO) Manish Naik of Furnace MFG who talks about his company's successful use of pubilc relations to find customers online. Read More

When Joe Chernov joined Eloqua, an online marketing automation vendor, traditional PR tactics held center stage.

Recognizing that change was needed, Chernov took on a new role, “Director of Content”.

Chernov’s increasing use of social media tools led to one of Eloqua’s most successful viral m Read More

Like Old Yeller, the dog in the heart-rending tale of a beloved family pet who had to be shot when it became rabid, sometimes a brand name becomes more harm then help. Read More