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We’ve heard all about the benefits of content marketing, but how do you go about implementing a content marketing strategy for your own business? Here's our step by step guide to putting a content marketing channel in place. Read More

If you’re in marketing, you would have learnt (many of us the hard way!) that sound planning leads to agility in your marketing strategy. Without constant strategising, you may miss out on valuable opportunities that are associated with shopping seasons and events such as summer, Valentine’s Day, a Read More

Christmas is only a few months away and if you have not started working on your Christmas campaigns, it is time to get going. Here’s a look at the top campaigns from 2013, why they worked and how you can achieve success in 2014. Read More

If we’ve learnt anything from the Brazil versus Germany 2014 World Cup semi final, it’s that a strategy which is not agile leaves gaps for failure. Without two of the national squad’s most valuable assets the match ended in shambles for Brazil.

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Welcome to the latest post in our Contently Labs series, where we answer common questions we hear from current or prospective brand publishers. Today’s question: “How do you scale from being a brand blog to a true brand publisher? Read More

Success at blog marketing depends on myriad content, design, technical, and promotional factors. Get a 57-point blog marketing checklist to help build success. Read More

How can Brand Managers & Advertising Agencies work with Digital Marketers to achieve more? Keep the core functions of brand management, but add agility and social media management to the mix. Read More

Journalists spend their entire careers becoming master storytellers with impeccable integrity. Content marketers are striving to earn the trust and respect of their audiences. It's high time they shared the tricks of their trades. Read More

The latest World Cup viral sensation that has hooked the world is #persieing. It’s simply in praise of Robin van Persie’s wonder strike against Spain. Read More

Digital marketing is finally taking the lead when it comes to the FIFA World Cup 2014. With engaged audiences and instant access, why wouldn't it. Read More