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Small businesses understand that social media is an important part of their online marketing, however many feel that they're not getting a good return Read More

Never has their been a better time to take advantage of the opportunity content marketing offers for small businesses. What people want to find when they search online is useful information, answers to questions, and Google is optimizing it's search algorithms to provide the most relevant answers t Read More

As marketers we all measure Twitter followers, Facebook fans, website visits, conversions, ROI etc. but as the end of another year falls upon us and we reflect back on what we have achieved here's a question to think about. How will you measure the real difference your marketing contribution made i Read More

To get your business the attention it deserves you’ll need to concentrate your web marketing efforts in 5 key areas next year.
However the digital strategies that might have worked in the past will need to change. Read More

At this year’s Content Marketing Show Tom Elgar from Passle gave us some astounding statistics; 80% of businesses don’t have a blog and of the 20% that do just over a third don’t keep their blogs updated. So roughly only 12 out of 100 businesses have a blog that they actively use. Read More

Creating content for your inbound marketing campaigns can take be a labour intensive process so it makes sense to maximize it’s reach and shelf life beyond a single channel. Instead of creating independent content for each of your distribution media (video, blogs, social media, opt in pages etc.) r Read More

One of the biggest reasons that a content marketing campaign may fail is because it's badly planned out. It can be overwhelming when you have videos to make, blog posts to post, eBooks to create, landing pages to build, Social media schedules to keep up with. Read More

By the end of the year there will be more mobile devices than people in the world. An amazing statistic but what does that mean for web marketers and businesses that want to understand how users will spend their time on these devices? Read More

Twitter is a great way to build an audience for your business or your blog, however getting traction and traffic relies on more than just sending out regular tweets and hoping that you'll be found, retweeted and followed. There are a number of strategies you can use to make sure that the engaging c Read More

When it comes to creating short form content such as blog posts or long form content such as eBooks using good quality visual elements such as phots and illustrations helps draw in the attention of your audience.

Here is a round up some of the best free image libraries you can use for your next Read More