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As an entrepreneur, you’re an optimist, whether you realize it or not. Simply put, the odds are against you, and everybody knows it. But you think – know, even, deep down in your gut – that you can beat those odds. Read More

The idea of a paperless office has been around for years. The ability to realize it, though, as well as the need to, is greater now than ever. Cheap data storage, affordable scanners, improved optical character recognition (OCR) and better document management software have put the paperless office Read More

Websites have been around for several decades now, but still, website owners continue making the same mistakes that have driven thousands of sites downhill.

Here’s a list of the 10 most common website mistakes, the ones that will repel visitors and lead you to your online death: Read More

Playing on the teeter-totter in kindergarten, we probably learned what “leverage” is. But what does the term mean in business?

Simply put, “leverage” is the ability to accomplish more by use of a tool than you could through your own direct effort. The most obvious use is in investing, when (for example) you borrow money to buy more shares than you could otherwise obtain Read More

One of the essential strategies of social media marketing is to position yourself as an expert on your topic. You can do this via a variety of methods: publishing articles, blogging, creating and posting video tutorials, podcasts or talk radio, webinars and so on. But one of the easiest and still most effective is by participating in a group — a discussion list, forum or a sub-group within a social networking site Read More

The best way to increase the number of referrals you receive is to increase your worthiness of receiving them. Part of that has to do with your competence, i.e., how well do you know your stuff? All other things being equal, people prefer to work with experts, not amateurs Read More

You know him. He’s the perfect networker. He’s at every event. He’s a brilliant conversationalist. He’d give you the shirt off his back. He follows up. He keeps his commitments. He’s always happy to make an introduction Read More

The way you handle obstacles in business and in life could be the difference between success and failure. Having an efficient way to tackle the problem and find a workable solution quickly and easily makes facing those challenges much less intimidating and overwhelmin Read More

Have you ever signed up for a networking event with the anticipation of making new business contacts? You pack extra business cards and head off after a long day at work. You circulate through the room exchanging cards and making notes. In the next week, you make some follow-up calls. And guess what? You fail to make even one solid connection Read More

Do you know the difference between wants and needs? They may sound similar, but they're as different as day and night. As a small-business owner, it's important to distinguish between the two in order to attract more clients and grow your business Read More