BizSugar.com › User › OpenSourceMedia › Upcoming

There’s an increasing temptation to see technology as the harbinger of hope and hazard. Every day, the trendy press and commentators on social media carry reports of the next “it” technology together with their recommendations on what every business needs to be doing to ride the wave. Read More

According to a recent study by Pew Research, only 44% of Americans self-identify as being middle class. As the study chart below shows, this is down from 53% prior to the Great Recession. Over the same time frame the percent... Read More

“It is simple math,” the strategist said in a tone that sounded suspiciously similar to how I explain things to my six-year-old daughter. “Decreasing churn by a percent — a single percent! — creates tens of millions of dollars of value. A point of market share creates five times that amount. Our gr Read More

Social media trends are changing… but I’m not sure it’s fulfilling its promise. With the push to get more and more revenue, it seems to me that the most popular social channels on the Internet are cannibalizing all of the social aspects of their platforms and just killing it all to be more paid med Read More

The SBA estimates that 600,000 new employer businesses are incorporated every year. Not many of them benefit from a brand name like IBM or Coca Cola. In order to survive they have to hunt for new business.

Read More

Marketers like shiny objects. It’s a fact. Dangle a new software or strategy in our face and we are like two-year olds in a candy store. We also use buzz words like value add, synergy, alignment, and transparency to avoid marketing speak (what an oxymoron). But I digress…

Read More

Response and conversion rates on text messages via mobile device are impressive. And it’s truly the only universal messaging medium out there since every other platform has junk filtering and compatibility issues.
Read More

When I got into traditional media marketing, I was immediately pulled into what could be accomplished with data.

Read more: Social Media Advertising is a Failure | Marketing Technology Blog http://www.marketingtechblog.com/social-media-ads-fail/#ixzz2t6QbWJBG
Under Creative Commons License: Att Read More

Jascha Kaykas-Wolff is a colleague, a client, and extremely gifted at developing brands and launching complex, multi-channel marketing efforts. He’s also an expert on Agile Marketing, taking minimal resources and maximizing marketing results for the companies he’s worked for.
Read More

A few years ago, I was strung out on SEO. I’m not kidding… the traffic that Google was sending our blog kept me up at night, writing, tweaking, writing, tweaking, writing. I was chasing the algorithm, my competition, and it was driving every decision that I had with the blog. I was able to squeeze Read More