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E-commerce is a multi-billion dollar industry that continues to grow larger with each passing year. Of course, there are several key advantages to selling products online as opposed to locally, such as reduced overhead, greater reach, and more marketing options. If you are thinking about launching Read More

Have you noticed one or more links displayed underneath a website listing in Google’s search results?

Known as “sitelinks,” they are commonly found in popular, high-traffic listings. But what exactly is the purpose of these links? And how do you change the Google sitelinks that appear for your w Read More

Digital spending now dominates marketing budgets, according to a report by Econsultancy in partnership with Oracle. Seventy-seven percent of companies are spending more on digital marketing in 2015, an increase of 8 percent from the previous year. Most of this increased spending is going toward con Read More

It is the dream of any video marketer to have content that goes viral. One contagious video clip can change the course of a company’s trajectory. But how does this happen? The following tips offer ways for marketers to resonate more with their audiences and lead to more engagement: Read More

Bounce rate is defined as the percentage of visitors on a website or webpage who leave without accessing a second internal page. A bounce can occur when a visitor exits his or her web browser, clicks the “back” button, times out, or clicks an external link. Generally speaking, a high bounce rate is Read More

It’s not surprising that what people are saying about your business online can dramatically affect its prospects.

But despite the importance of customer reviews, many businesses still struggle to get their customers to say nice things about them and their products or services.

While some comp Read More

Google Adwords Introduces New ‘Customer Match’ Targeting

Wouldn’t it be great if you could target specific users with pay-per-click (PPC) ads based on their email address? Well, this may soon become a reality thanks to a new feature that’s being added to Google Adwords. Read More

What position do you want your business to appear in search engine results pages (SERPS)? Number one? All of them? Alright calm down, you megalomaniac.

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But then, if you don’t rank first on the SERP of Google… wait… if yo Read More

Do your content marketing efforts need a boost? Contributor Wojtek Mazur discusses how to identify and court influencers to help amplify your message. Read More

Creating a sense of urgency in the customer’s mind can be a great way to increase online conversions. There are a number of ways to do it: a cut-off time for free delivery, a message advising that stock levels are low, or limited time sales promotions.

Here are some great examples of e-commerce Read More