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Content marketing is going to be more essential for the year 2015. According to a research program by Content Marketing Institute and Marketing Profs, it shows some amazing trends, facts and statistics that you need to know before planning your next content marketing strategies for the upcoming yea Read More

Copywriting is writing with a practical purpose. The copywriter aims to inform the reader, persuade them to change their view or encourage them to take action. Most copywriters write for commercial purposes – to encourage readers to make a purchase or try a product. Read More

How we communicate has changed radically in recent years, yet many businesses have failed to evolve their internal communications. Is it time to wake up to the mobile communications revolution? In the past 5 years the way we communicate outside of work has changed dramatically. With 62% of the UK p Read More

Kenshoo recommended retargeting via Facebook Exchange, saying that retargeted customers are 70 percent more likely to complete sales than non-retargeted customers. Follow the path-to-purchase to gain key consumer insights. Read More

In a survey of 500 top-tier publishers, Fractl discovered that 81% of editors prefer email pitches over other channels like social media, contact forms, and phone calls. We also found that 85% of editors open pitches based on your subject line. With subject lines being the ultimate gatekeeper for y Read More

This infographic lists 10 ways businesses can build stronger teams and improve company competitiveness by adopting effective communication practices. Read More

83% of customers require some type of live support when making online transactions. More and more are turning to live chat, and it's no wonder: Chat is a fast, direct way to connect with an actual person to answer questions in real time. Read More

How do you find dropped domains, and how do you determine whether they’re worth the often hefty price tag? Check out the guide below, and get ready to snatch up some prime virtual real estate before someone else beats you to it. Read More

Shushu, a senior copywriter at BBR Saatchi & Saatchi, Tel-Aviv, has created an ad agency infographic creatively setting out the habits of the average advertising creative, based on a questionnaire he sent to his 128 fellow workers at the agency. All the photos appearing in this infographic were tak Read More

The constant evolution of digital marketing, need for cross-channel integration and an “always on” focus for ROI means marketing organizations and creatives teams have to know more, do more and achieve better results in less time than ever before. So, how are successful marketing teams handing all Read More