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Caviar Kid? More like Caviar Mom: A lesson in knowing your audience - The Watering Hole

Posted by SarahG under Marketing
From http://addwater.com 4822 days ago

This post explores an interesting discovery the Addwater team made about a product called "Caviar Kid" - lunch kits aimed to "introduce younger palettes to the delicious, nutritional powerhouse caviar."

We first thought it was a ridiculous idea and a tough marketing task, but were proved wrong! Read More