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Recently I recieved this question from a subscriber in my inbox. Scott, I'm hearing everywhere that I must have a USP to stand out, but I'm having a really hard time working out what my USP is. Read More

One of the best ways to motivate your prospect to take action is to simply get them into the habit of saying YES. This is done by asking the prospect a series of questions that you know they will say yes to. Read More

Today I want to take an interesting quote from Dan Kennedy to discuss: Honestly assess the disadvantages of your offer and face them. Every product, service, and offer has some unattractive points. Read More

Many years ago when I was a kid, I can remember frequently visiting a popular theme park where the main attraction was a massive spiral shaped water slide. Read More

One of the most common questions that I hear around the copywriting forums is this one: Which is better - short sales copy or long sales copy? Read More

It's a well known fact. A copywriter has to intimately know exactly who his or her ideal prospect is to maximize their conversion rates. Read More

The key to online success is building a brand and then selling it. Brand is not simply a name or a logo; it is an encapsulation of the perception that clients and potential clients have about a business. Effective selling of a brand online is reducible to these five crucial steps. Read More

Today I had someone tell me that: Emailing your list every day is way too much for your subscribers to handle. Read More

Last night I had the pleasure of being able to see Black Sabbath (with Ozzy Osbourne) live in concert - which turned out to incredible. Because I live a long way from the city here in Perth, I decided to catch the train to avoid a long drive and then finding a parking spot. Read More

Another classic quote today. You sell on emotion, but you justify a purchase with logic This one comes from copywriting legend Joe Sugarman. Read More