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Profits are like water. We need them to survive in business. We interact with customers, we sell products, we build a whole lifetime value with our consumers. And then those profits come “pouring in” like water.

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In this 23-minute episode, Sonia talks about:

* The smartest place (usually) to send paid traffic
* How to generate the “signals of quality” that search engines use to rank good content
* The keys to making content more shareable
* Connecting your content with someone else’s audience
* Why I Read More

Do you want to measure the impact of your social media marketing efforts?

Wondering which social media metrics you should focus on?

Analyzing the raw data on campaign performance helps you determine which tactics are working. Read More

Content and the notion of content marketing is here to stay. Prospects and clients alike expect to be able to turn to a search engine and find the answer to any question or challenge they face. Read More

When I started entering on a daily basis in 2001 I was unemployed and married, but we were childless. It was easy to find time to enter. Then I had a baby, moved, wrote a book, launched a business, wrote another book, and all the while I found time to enter and hour or two per day. Read More

As a kid playing games, you didn’t stay up for hours because of the music, the graphics, or the storyline. Rather, it was because the games were so difficult that any kind of achievement was a massive deal for your 8-year-old self.
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What do you do to get fit, lose weight or improve your overall health? You snack on fewer candies and munch a few more salads. Maybe even hit the gym. Then you cross your fingers and hope to reap the fruits of your labor. Read More

There’s a word that comes up a lot when we talk about content marketing: Intimidating.

It’s easy to get intimidated at the prospect of creating a high volume of really good content. And even more so if you don’t completely think of yourself as a writer. Read More

With apps popping up left, right and center, it often feels like you waste more time looking for the perfect productivity software than actually working efficiently. At I Done This, we’ve worked to improve our done lists and integrations to eliminate the need for meetings—but we realize that there Read More

If you are a marketer who has a handle on your content marketing approach, this post will serve as a review. For everyone else, you can use this to help you document a content marketing strategy that you can present to your team and continue to refine. Read More