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A productive marketing team can make the difference between a couple of sluggish articles per month (and maybe slinging a few posts over on reddit) and a fully loaded content calendar with solid strategies that actually get stuff done. Read More

Forget the writing rules you learned in school—you need to write differently for your social media readers. Here’s how. Read More

As a marketer, you’ve probably done your fair share of repurposing and updating your company’s written content assets. It’s a somewhat tedious but oh-so-worthwhile task. But when it comes to video, a lot of businesses tend to blame the content itself if it fails to engage a wide enough audience rat Read More

Do you ever feel as if you’re doing everything to boost your email engagement, but your prospects just aren’t buying? Read More

I’m sure I won’t blow your mind by saying that visuals are essential to creating content that will help your business stand out and draw in an audience. Not only do images help make text-centric content more readable, digestible, and memorable, but they can also be used to craft compelling messages Read More

What makes a digital marketing/SEO candidate stand out from the crowd? Bridget Randolph shares 5 attributes to look for in any new analyst or consultant hire, and 5 things to consider as a job seeker if you’re applying for a role. Read More

Processes are a lot more interesting than you’d first think. That isn’t some kind of joke — they’re interesting, I swear. Read More

Is your B2B marketing a skyscraper or a sandcastle?

It’s no fun to spend a day on the beach creating your dream house, only to have the tide wipe it out. Read More

Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search, but I believe the reason so many invest comes down to something much more important. Read More

Imagine this: “We’re in the difficult situation of having a product people use for traditionally dull stuff. We have a boring product.” Sure, as a brand, you think it’s exciting because you know what it can do. But when you think about software that could be used for HR and Operations teams or a ma Read More