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In many cases, employee productivity can be the difference between a successful business and one that fails. Simply put, it is an assessment of the efficiency of an individual or group of workers, and can be evaluated in terms of output over a specific time period.

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Good problem solving relies on good process. Use the 8D methodology to solve problems and make sure they don't happen again. Read More

At Avra, we believe that early-stage startups would be wise to consider the pros (and cons) of building a fully-remote company. There are many potential competitive advantages that tapping into a global pool of top talent can bestow on your venture—to ignore these would be to start your company at Read More

What is Product-Led Growth? What does it entail as a GTM strategy? We gathered learnings, metrics, benchmarks and KPIs to help your organization get there. Read More

Chrome extensions are a detail that makes the platform so useful. This article summarizes 30 Chrome extensions that every digital marketer should check out. Read More

Synchronous vs Asynchronous Communication: Find out which one is considered to be the future of communication between teams. Read More

Want to know what conversion rate optimization is and how to improve it? We've got you covered with these 5 CRO hacks to boost your eCommerce sales! Read More

You need to understand your market size to know how much of it you can reach. TAM SAM SOM allows you to discover the market for your product! Read More

Businesses need a strong set of values to stand on. The best way to live them out is by writing a values statement. We discuss that more here. Read More

I’m delighted to announce that Connect Assist has once again achieved ISO 14001 accreditation!

Maybe that sounds like something that belongs in the depths of a filing cabinet, or just another logo to add to our website. So let me explain what it is, and why it’s core to who we are as a company. Read More