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Here's a four-step procedure for getting the information you need to write persuasive, fact-filled copy. Read More

Even the most seasoned executives make blunders in the sales process that are easily fixed. Before you lose more business, Jim Lewis, CEO of Princeton Sales Partners and author of Five Deadly Sins CEOs Make in Sales, recommends that you keep in mind these five selling sins. Read More

Here are some tips on what leaders can do to promote openness, honesty, and ethical behavior as part of a strategic communication plan, according to Larry Johnson and Bob Phillips, coauthors of Absolute Honesty: Building a Corporate Culture That Values Straight Talk and Rewards Integrity. Read More

Spending on cause-related-marketing, one of the latest marketing trends, is projected to reach $1.57 billion this year, a 3.1% increase over 2008, according to the IEG Sponsorship Report. But how can a growing business affordably rally support for a cause? Here are some ideas. Read More

Steve Fretzin, president of Sales Results Inc., says your goal should be to improve group performance, and the best way to achieve that is to learn successful sales techniques. He offers these four tips. Read More

Looking back at October 2008, who could have predicted the destruction that would come about from the gale-force events that ripped across Wall Street only a month earlier? Despite the chaos of the past 12 months, these 11 lessons can help you weather the storm. Read More

In today's competitive marketplace, sales lead generation is especially important. As a result, salespeople find themselves under enormous pressure to sell better and faster. Here are some lead generation tips to consider. Read More

FuelNet presents a case study on how one growing business attracted new customers and promoted sustainable living through a partnership with local farmers. Read More

When it comes to understanding your market segments, government statistics are among the best available sources of information. For example, the publication Statistical and Metropolitan Area Data Book provides useful data on metropolitan areas, central cities, and counties. The Small Business Administration is another great resource. Here are some Read More

According to Tom Northup, author of Five Hidden Mistakes CEOs Make, business owners must understand the key success factors that drive their marketplace, and develop those into core competencies as part of the business development process. “It's also important to set achievable goals meant to improve your processes and the things your people do to Read More