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As growing businesses make do with smaller teams until the economy turns around, people are stretched for time. That means meetings tied to strategic communications must be especially productive. Here are five signs that a meeting could be a time waster, according to Robert Hosking, executive director of OfficeTeam. Read More

There are ways to get through to even the most resistant people, contends Mark Goulston, author of the new book Just Listen: Discover the Secret to Getting Through to Absolutely Anyone. He offers these techniques to improve your customer service standards. Read More

“Many small business owners who regularly make a profit and have consistently high demand for their products or services spend a good deal of time listening to and observing their customers and learning how to provide what they want,” says Emerson Smith, Ph.D., president of Columbia, S.C.—based Metromark Market Research. Here are five surefire way Read More

There's never been a more important time to be flexible and nimble in your business development strategy. It may be the most important thing a company can do, contends L. Drew Gerber, CEO of Blue Kangaroo and creator of PitchRate.com. “Uncertain economic times compel us to look at everything we do with a fresh set of eyes,” he notes. Here are some Read More

Surveying customers after they've made a purchase — or signed a service engagement or support contact — is one of the best ways to identify which customers you might be in danger of losing. According to Jeffrey Henning, founder of Vovici, which offers comprehensive survey software, panel management, and online community solutions, there are four k Read More

Does your business place a premium on excellent customer service standards? If not, it could be the kiss of death for your company. According to Chip Bell and John Patterson, coauthors of Take Their Breath Away: How Imaginative Service Creates Devoted Customers, satisfactory isn't good enough these days — customer service has to blow away the comp Read More

Your job is to meet the real needs of your customers as well as those of your own business. Consider these three tips for better customer service. Read More

How can you get through to customers who no longer respond to typical advertisements, or win over clients who tend to be suspicious of expert claims? The Web's best business communicators are people with a knack for building relationships. Here are niche marketing tips for earning trust online. Read More

A value proposition is a statement that promotes the benefits your business offers to customers. It's a succinct sentence that can be heard, repeated, and appreciated in a world cluttered with commercial messages. Here are four main reasons to write a value proposition as part of a brand-building strategy. Read More

Renee Evenson, author of Award Winning Customer Service, offers these tips for good customer service. Read More