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Big corporations always profile their customers before unveiling new products, so that the product itself is tailored to the different market segments, and so the advertising for that product can be customized for those specific customers. Yet so many small businesses skip this crucial step. Read More

Now that you’ve conducted your research, profiled your customer, and know who your ideal customer is and where to find them, it’s time to market to them. Since your customer profile is only as good as your marketing strategy, here are 3 steps to make sure your marketing is ideal Read More

Email marketing is a useful and cost-effective way to promote your products or services to customers and prospects. But in an environment where consumers receive countless email promotions every day, making yours stand out is key to succes Read More

Who are your customers? Can you define them by age, gender, income level, and level of education? Do you know their favorite leisure activities? The answers to these questions, among others, will help you create a marketing and advertising plan that’s right for your target audience — leading to more business Read More

If you’re looking to drive more business your way, having a good understanding of your competitors is the first step to making that a reality. By surveying the competitive landscape, you will spot opportunities for growth and learn what separates your business from the pack. Read More

In recent years, blogs have become a popular online lead generation and brand-building tool for thousands of companies. But many growing business owners have three big fears about blogging: they won’t have time to blog regularly; their blog won’t get enough exposure; and their blog won’t be interesting enough. Well, take a deep breath because it isn’t all that scary Read More

If you’re working with a limited budget, it’s important to stretch your marketing dollars as far as you can. But many small businesses, in an effort to cut corners, end up asking the wrong questions, ignoring the responses, building in a bias, or using the wrong sample size — often without knowing it Read More

It’s been said that revisiting a business plan at least once a year is the first step in breathing new life into a business and sustaining your competitive advantage. We agree. Not only does the planning process force you to think about what you want to do and where you want to go, it also gives your employees a road map to follow Read More

Conducting market research doesn’t have to blow your budget, nor does it require that you purchase sophisticated market research software. With a little creativity, it’s possible for you to collect market data and develop a competive strategy that opens the doors to new customers in a cost-effective way. Read More

Collecting data for a competitive marketing strategy may involve more than a brief web search. While secondary sources of information such as Google are good, to get the best knowledge, you need to immerse yourself in your competitors’ business and how they approach it Read More