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With the move to social gaining speed every day, the business world is seeing a benefit in unifying sales and marketing. From Facebook commerce to social lead generation, this is quickly becoming a necessity for any business growing as quickly as internet technology is. Read More

Direct response marketing has become more and more popular in recent times, while its more traditional counterpart of image marketing remains as strong and as entrenched as ever.


Due to the rise of direct response marketing, more and more businesses are beginning to question whether direct re Read More

It seems as if sales strategies these days have the same goals and targets, to promote growth and become a competitor destroyer. However there are so many things wrong with this tactic and approach.
The problem is we live in a world of information, much more of it is wrong rather than right so it Read More

For a long time in any form of company or business we had been having meetings with the team, department, board members, and investors or without that are requested to attend.


The very problem with this is what do the people attending actually benefit with by coming to one of these meetings? Read More

Sometimes it's good to know that these large corporate companies have come from very humble beginnings.


They in fact had the same start as many of us do into the business world, some worse or more difficult than others.

Inspirational nonetheless. Read More

Marketing a product, service or idea is very difficult in itself. However, it is even more difficult to develop an appropriate brand strategy for marketing products or services.


Developing a brand strategy often poses the biggest challenge in front of most businesses. However, brand strategy Read More

The debatable use of a list is one that intrigues me, it’s designed to help restore some sort of order within the daily progress however people still manage to make that a mess and completely frazzle the rest of the day because of it.


This may be a very boring subject to write a blog about bu Read More

We like to give great advice and guide people in the right direction when it comes to effectively awesome sales processes and techniques.



So we put together this little slideshow to help you further understand the dark art of telesales; where cold calls and frowned on and scripts and tragic, Read More

For the week ahead you should try and focus on one thing. The centre, of your company and ensure you remember what it is.


When you go on a new project you begin to get dragged in all different directions that make you lose focus on the initial part of the project, the source of what keeps it Read More

The late, great Steve Jobs said that this was his goal all along and everyone should try to aim for it as well. Putting a dent in the universe is something that we should all strive for, it’s a huge achievement for use but in comparison to the universe it is tiny. Read More