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Have you looked at your Page Insights since Facebook revamped it? Here's my review of what's interesting and useful (a lot!) and what I wish they'd improve further. Read More

Do you track your website metrics on Google Analytics? This blog post explains some important stats you should be looking at to see how people came to your website. Read More

Are you on Twitter? Much of what you get out of it depends on who you're following.

Here are five kinds of people you should be following (and why). Read More

Are you using Google Analytics to measure your website performance? This three-post series explains important stats you should be looking at, and what they tell you.

In this post, I cover basic traffic metrics such as visits (and how it's different from page views and unique visitors), and engag Read More

Are you on Twitter? Make sure you're not making any of these mistakes! Big brands can get away with this, but small businesses need to be as effective as possible! Read More

Looking for social media post ideas for the Fourth of July? Here are five I could think of.

How are YOU promoting your business for the holiday? Read More

Mistakes can be horrifying and embarrassing... and can also be a marketing opportunity, if you do it right. I loved how PowToon CEO Ilya Spitalnik gave us an example of this recently. Read More

Have you customized your Facebook URL to make it shorter and get rid of those pesky numbers at the end? Here's an easy guide, if you haven't done it already. It just takes a couple of minutes and makes your Facebook page easier to share! Read More

Selling tips from an introverted amateur who learned the hard way! How do you sell without pushing yourself too far from your comfort zone? Read More

Does your site or blog run on WordPress? This post lists 9 WordPress plug-ins we use most often, and why we love them. Read More