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Are you opening your very own eCommerce store? Do you understand why people buy stuff online these days and how you can make use of their psychology to get more sales? Here's a post that covers it all. Read More

Are you a budding photographer or someone who is a seasoned professional? The competition in the market is rising by the day and it is important that you not just get your brand out there, but also get your work the exposure it deserves.

Here are a few creative marketing ideas for pro Read More

Today the importance of online marketing is bigger than ever – be it via social media or digital advertising, there is absolutely no way businesses can circumvent it. But with so many digital channels and marketing possibilities coming up, it is important to understand the relationship between each Read More

When planned and executed in a strategic manner, content marketing can actually boost the traffic to a business website, increase the social following and even displace market competition to take the position of an industry authority.

Here are the 6 core elements of a successful conten Read More

With a number of businesses entering the mobile market, users don’t really feel the need to go with the very first name they see on the app store. What they demand instead is a great experience and value.

And the key to a great user experience? Personalization.

Personaliza Read More

Email marketing is by far the best channel to directly reach out to your target customer (prospect) or an existing customer with a value proposition. And even if the he doesn’t open the email to read what you are offering, you can be rest assured that if your subject line was compelling enough, it Read More

Content marketing is considered by most to be an indispensable facet of online marketing today. According to CMI, 88% of B2B marketers currently use content marketing as part of their marketing strategy. Whether the objective is to acquire new customers or push existing ones further along the sales Read More

Conversion rate optimization is one of the most important aspects of driving a business’s growth. It is the process that involves qualitative and quantitative data as well as testing to convert the target audience in a contextual manner.

But you need the right tools to be able to drive Read More

You have meticulously taken care of every aspect of mobile app development and designing. You carefully took into consideration delivering a great user experience. You also marketed your app really well. But after reaching the market, your analytics disappoint you...

While there are a Read More

In a previous post, I had decided to list down growth hacking tools for marketers like me who couldn’t code to even save their own life. Yes, there are tools that are smart enough to do the job for you. All you need to do is rack your brains to find the one that suits your needs and your business t Read More