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The economy remains unsteady 22 months after the recession began, with banks restricting credit
and consumers hunkering down. For these small businesses, and many others across the country, there's an additional dark cloud: uncertainty created by Washington's bid to reorganize a wide swath of the U.S. economy.
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Can we really separate our personal life from our personal brand? When every person is a channel and broadcasting something to the world is as easy as sending a tweet, everything we say or do is pretty much out in the open. Read More

Direct mail can be a very cost-effective way for small businesses to reach new customers and to build stronger relationships with existing clients. It can be used to drum up new business and strengthen existing relationships. SmallBusiness.co.uk and Royal Mail have this list of points to consider when thinking about direct mail. Read More

One of the most effective copy cosmetic techniques to grab your readers attention, online or offline, is by using simulated handwritten notes and doodles. In this day and age of computer-generated everything, the power of handwriting stands out. Read More

One of the biggest challenges for small businesses who want to market using social media is capacity. crowdSPRING is a small business – there are only 10 people on our team – so we understand this challenge well. Read More

With unemployment at levels not seen since the 1930s, many people are turning to franchising to get control of their lives back by starting their own business. And now more than ever, it is essential to make sure that any business you're contemplating is going to do well in tough times, since they seem to be here to stay--at least for the foreseeable future. Read More

The news in 2009 was dominated by the gloomy economy, as small business entrepreneurs hunkered down to weather the downturn. Looking forward to 2010, it won’t rain money, but there are still some glimmers of a recovery. Read More

Amazon.com has decided to allow developers to create applications for the Kindle, according to the New York Times. Next month, a beta group will receive the Kindle Development Kit that will enable them to create either “free applications, one-time paid applications, and applications that require a monthly subscription.” Read More

Businesses come in all shapes and sizes. Some business owners started as kids, selling lemonade on the side of the street, while other business owners Read More

Going solo
Franchises, however, are but a part of the small- business universe. Some 52% of small businesses are home-based; some 21 million have no employees beyond the founding entrepreneur. Such businesses range from eBay sellers and Read More