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It’s well known that email marketing is effective because it keeps you and your organization visible to customers and prospects. It can help you generate and nurture your leads and show off your expertise.

Your e-newsletter should be thought of as the foundation for a successful conten Read More

The most common reason that a prospect decides not work with us is because of the expense involved. And until now, there’s been no do-it-yourself, affordable way to do all the foundational work that’s so critical to getting your brand going in the right direction. Read More

John Maeda is my hero. He’s one of the most visible people to successfully promote design thinking and make it relevant to the business community. His career shows a fascinating vacillation between jobs typical held by designers and posts that are usually for the MBA crowd. Read More

We are excited about the package design for a new product that recently launched: Dental Lace refillable dental floss. The glass and stainless steel containers can be refilled with 100% silk refills, so there is none of the typical plastic waste that goes into most dental floss containers. Read More

When we examine trends, it’s helpful to look at where we’ve come from, where we are now, and in what direction we’re headed.

We’ve clearly come a long way in the evolution of web sites to our current web standards, but it seems that most web sites have become cookie cutter instead. Read More

Mail on the Mark features a bunch of super useful email list tools to help make sure your subscribers are getting content that’s valuable and relevant to them and making sure that you are only sending to that specific group. Here’s a list of some of those tools and examples of how we’ve used them. Read More

I recently attended the Agents of Change Conference here in Portland, Maine. I have attended this conference for the past 3 years, and one thing that was mentioned several times and among multiple speakers is that you must continue to nurture and grow your email list... Read More

It’s that time of year. You may be creating a budget with plans to upgrade your web site in 2017. Or, you may be hoping to fast-pace your web site project and launch your updated site at the start of 2017.

Before you jump into the process, it’s helpful to create a list of what you want to improv Read More

Are you a Branding Genius or a Branding Dunce? If you’re a regular reader to the Visible Logic blog, you should be a Branding Genius by now! Assess your Branding IQ with this simple, 10-question quiz. Read More

By keeping your version of WordPress up-to-date, along with all your plugins, you reduce your exposure to known security risks. Unfortunately, security vulnerabilities do arise... Read More