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How do you find the right answers for your business? By asking the right questions. While attending Maine Startup and Create Week 2016 recently, I noticed a theme reoccurring in many of the sessions I attended: questions and answers. This year’s overall theme was Design & Innovation. Read More

Many software developers think that if a customer tries their software, they’ll love it and want to buy it. Even with free trials or limited-featured demo software, many buyers are reluctant to test out software directly. Read More

2016 will continue to see content marketing dominate as a strategy that many brands use to attract and convert prospects. Content marketing will mature as a marketing tactic, forcing people to refine their strategy if they want to to see results from their efforts. Read More

When we work with clients on their web site, we often end up designing what we call “key graphics” as well. I really don’t have a better name for it. These graphics are frequently used to visualize processes or systems, as opposed to infographics, which typically show data.
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Video is often the best way to succinctly summarize the benefits of your products or service.

It’s easy for presentations, sales sheets or web site pages to use lots of words to try and explain something. Many times, the longer you speak or write, you don’t always add anything meaningf Read More

When you’re trying to find investors or make early sales for your tech startup, getting people to understand your new offering is key.

Here are three ways to overcome the potential pitfalls of pitching your tech startup. Read More

As a designer, I am frequently asked to donate design, web design or marketing services to non-profits and other organizations. I can’t say “yes” to everyone, and here are my reasons for choosing the groups that I work with. Read More

You know that a great e-newsletter can the most effective marketing tool in your belt, but do you struggle to get it done every month?

If you’re going to create an e-newsletter, do it right!
Learn the current best practices and jumpstart your e-newsletter for 2016.
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Long ago, developers built web sites using basic HTML code. Many business owners found themselves stuck with sites that they couldn’t update themselves and few options for quickly changing how things looked.

Content Management Systems (CMS) revolutionized how web site owners controlled their sit Read More

Adding new, relevant content is a way to get Google to rank your web site higher in search results. So there has been an explosion of content on the web.

As you might expect, much of this high volume of content is poor quality.
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